Making Money

Porter said Swiss food company Nestle (NESN.VX) had worked with poor coffee farmers to help them improve their farming practices. As a result, higher yields and quality increased their income, their environmental impact was reduced and Nestle boosted its reliable supply of good coffee.

"HOLISTIC APPROACH"

Robert Harrison, chief executive of former U.S. President Bill Clinton's Clinton Global Initiative (CGI), said more and more companies "are building into their DNA doing social or environmental good."

"The idea of making money and at the same time achieving some social good or environmental good, I would say, is the accepted ideal or the goal for many corporations," he said.

Harrison said an example of this was a CGI commitment made by Wal-Mart Stores Inc (WMT.N) to work with its tens of thousands of suppliers to reduce packaging, saving the company billions of dollars and cutting its carbon footprint.

The Clinton Global Initiative, which has brought together chief executives, world leaders and humanitarians annually since 2005 to address global woes, hopes to further encourage U.S. companies to create shared value with a conference in Chicago on June 29 and 30 to address the fragile U.S. recovery.

"(It will be) very much focused on economic recovery and how to create green jobs and how to create more jobs and essentially what are some things that people can do, both commit to do and ideas to do in the future that will advance our economic recovery," Harrison said.

Corporations made up 4 percent of U.S. giving in 2009, while individuals accounted for 75 percent, giving $227 billion, according to a Giving USA Foundation report researched by The Center on Philanthropy at Indiana University.

Charitable contributions by corporations were valued at $14.1 billion in 2009, the report said. Two-thirds was cash and in-kind contributions from company budgets and the rest grants by corporate foundations.

"One of the things about corporate philanthropy that's evolving is an emphasis on a holistic approach as opposed to just writing checks," said Patrick Rooney, executive director of The Center on Philanthropy. (Editing by John Whitesides)

Copyright 2011 Thomson Reuters. Click for Restrictions.

1. 
   JJ Evans Says:
   
   
   
   February 17th, 2011 at 7:58 pm
   
   

   Wiz Khalifa:

   
   

   Homicide = Beat is trash and song is trash.
   
   Taylor Gang = Beat is FIRE. Put Ross on it and I’ll fuck with the actual song. I really can ‘t fuck wit Wiz on this. Sorry

   
   
   





2. 
   b Says:
   
   
   
   February 17th, 2011 at 8:09 pm
   
   

   Money money money.magic Johnson looking healthy than a mufuka, meanwhile that aids shit wiped out my family early.people still dying from it.pardon me

   
   
   

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