Thursday 23 December 2010

Making Money Tips


TRON Guy on open source, DIY ethos, & plans for a suit sequel


Andrea James is a writer, producer, filmmaker, and activist for consumer issues (including hair removal & transsexual transition) plus LGBT film & families. She's a long-time Wikipedian and recommends noteworthy films & books.






Jay Maynard, aka TRON Guy, was kind enough to do an interview in honor of this weekend's #1 film, TRON: Legacy. He's seen the film again since his Wired review, and I asked him about his favorite surprises that were a nod to the original (hearing Journey's "Separate Ways" at high volume). He also liked a lot of the repurposed lines, but he didn't want to drop any spoilers. He wanted to see MOAR of the fastest thing on the grid: Sam with Flynn's lightcycle. Outside of his TRON fame, Jay is project manager on the open source Hercules project, so we talked a bit about the film's take on open source and cracking, etc. Jay also has some excellent advice for makers and cosplayers alike after the break.


How many personal appearances have you originally made since your original suit?



A few dozen, mostly right after it was first sprung on an unsuspecting world, muah ha ha ha. I make a few a year now.



What has been the highlight of your experiences since putting up your site and photos?



Appearing regularly on Jimmy Kimmel Live! was definitely the highlight. I had a lot of fun doing that show, and they went out of their way to make me feel like I was special and yet part of the family. If they asked me back, I'd go in a heartbeat.



Any plans to make a new suit based on the sequel?



Very definitely. I've got a pretty good idea of how I'd approach it. The main things I need now are time and money; the rest I can acquire.



Do you play video games, and if so, do you plan to check out the TRON: Evolution game? As you may know, it covers the time period between the original and the sequel.



I'm not a gamer, but I am planning to get TRON: Evolution. I also expect it to mop the floor with me. The big question for me is which version to get, especially since I'm a Mac person who refuses to run Windows and don't own any of the consoles it runs on.



What is your opinion on how hackers and open source are presented in the new film?



I truly believe in open source. I'm rather ambivalent about the portrayal of open source in the film. As Sam Flynn's cause celebre, it provides his motivation for being involved with Encom at all; at the same time, it takes a very Stallmanite view of open source that, I think, does the whole arena a disservice. Not everyone in the world of open source agrees with Richard Stallman's utopia.

As for hackers, the movie shows Sam as a cracker, not a hacker. I refuse to honor those who break into computer systems and steal things with the term "hacker". On the other hand, if Sam's only stealing from himself...



Do you have any tips for making a suit like yours last longer, or any design changes you would make now?



My costume is getting close to 7 years old, and it shows it. If I had it to do over again, I'd definitely stiffen the armor where the electroluminescent wire currently flexes, because I've had to splice it a few times, and that stuff is a royal pain to work with. I'd also have silk-screened the unitard so I could do several at once - right now, all I have is the one, and it's wearing badly in spots (mostly invisible).



What is your advice for someone who wants to make something and has never done it before?



Be sure you understand what you're about to do, and wade in. Don't be afraid of making mistakes. If you make a mistake, you're learning things. My hands are full of 40-year-old soldering iron burn scars and such, but I wouldn't trade away a single one of them. Beyond that, measure twice and cut once, and remember that you have it easier than older electronics geeks did: it's a lot easier to change bits in flash than diodes on a circuit board. One other thing: Ignore the naysayers. If you're enjoying yourself, that's what really counts.




For quite a while now everyone and their brother has been lobbing the “when are you going to really monetize Twitter” bombs into the micro-blogging giant’s front yard. It’s a popular thing to do but as of late that cry has lost a little steam (in part due to having real business people like Dick Costolo at the helm) and the latest move by Twitter could put a dent in one of the Internet industry’s favorite pastimes for sure.


The Next Web first reported the new Twitter for Business section and reported


The new version of business.twitter.com will provide business owners with twitter success stores, ideas, tips, tools and resources. Some of the tools included are information on promoted products and tutorials one how to communicate with customers using mobile.


Twitter’s business tools range from basic tips “What is Twitter” to more in-depth information on analytics, case studies, API integration etc.


The main page looks like this and the big attention getter is on the right side, which might as well read “Give Us Your Wallet”



Twitter is no longer just giving advertising a try with a few select folks. Now it’s official that Twitter is really open for business. It’s kind of sad to watch the old “Twitter is cool but hasn’t made a red cent” days go away. Now we have to look at Twitter as a legitimate business. Now whether what they do is meaningful is whole other story.


Along with this new way to get into advertisers pocketbooks, Twitter has updated its Twitter 101 offering with a new presentation of its old material and additional updates.


It appears now that Twitter is moving into the next phase of its development. How well it will work remains to be seen. Does advertising on Twitter give advertisers the best bang for their buck? Will more advertising be a positive or negative influence on the overall experience? To listen to Jason Falls tell it to ReadWriteWeb you certainly get one possible side of the argument clearly.


“Selling trending topics is like gaming Digg,” Falls said.


“Twitter is inviting marketing money bags to completely ruin the organic nature of the tool. When I look at something like that, I tell clients, ‘They’re just whores for your money.’ It’s obvious they’re making Facebook-like errors to try and compensate for the fact they never had a business model in mind when they built this thing.”


Yikes.


It’s too early to tell anything at this point but it does appear as if 2011 will be the Year of Real Revenue Generation for Twitter. If it isn’t then how much longer will investors put up with the excuses / reasons for not making much to this point?




Social Media Monitoring in Just 60-Seconds. Guaranteed!




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